Home / AI agents for B2B lead generation (for agencies)

AI agents for B2B lead generation (for agencies)

Prospecting, enrichment and outreach tools agencies use to generate B2B leads for themselves and clients.

At a glance
  • 9 tools compared. 7 publish pricing on their official site: Clay, Instantly, Smartlead, lemlist, Bardeen, GoHighLevel, Vendasta.
  • No public price (demo or quote required): Apollo, Lavender.
  • Most integrations mentioned: Vendasta (13), Smartlead (9), Clay (8).
ToolJobPrice (as stated)Integrations mentioned on official siteBest for
Clay
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Lead generation & outreachPaid plans start at $167/mo (15,000 actions/mo); smaller annual entry plans from $54/mo. (checked on official site, Oct 15, 2026) [source]Slack, Salesforce, LinkedIn, Google Ads, Google Sheets, HubSpot, Pipedrive, Notion [source][source]Agencies building enriched prospect lists and automated outbound workflows. [source]
Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
Lead generation & outreachPricing page checked; amounts not clearly stated; mentions free trial [source]Gmail, LinkedIn [source]Sales teams, from individuals to large multi-team organizations [source]
Instantly
Turn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM. Start free today.
Lead generation & outreachOutreach Growth $47/mo; credit bundles from $47/mo; higher tiers listed. (checked on official site, Oct 15, 2026) [source]Slack, HubSpot, LinkedIn, Zapier [source][source]Agencies running high-volume cold email. [source]
Smartlead
Land in the primary inbox with Smartlead's cold email tool. Scale outreach with unlimited mailboxes & AI warmups. Start free trial.
Lead generation & outreachFrom $59/mo (6K active leads); higher tiers listed. (checked on official site, Oct 15, 2026) [source]Outlook, Slack, Salesforce, HubSpot, Pipedrive, Zapier, Gmail, LinkedIn, Notion [source][source]Sales teams and agencies running outbound cold email at scale [source]
lemlist
Know who to target and why now, find verified contacts, and engage across every channel from lemlist, your CRM, or your AI assistant.
Lead generation & outreachEmail plan $69/mo ($55/mo billed yearly); multichannel plans higher. (checked on official site, Oct 15, 2026) [source]Salesforce, HubSpot, LinkedIn, Google Sheets, Slack, Pipedrive, Notion, Zapier [source][source]Sales and growth teams doing multichannel outreach [source]
Lavender
Lavender helps thousands of sellers around the world write better emails faster and get more positive replies in less time.
Lead generation & outreachNot published on the official site (contact vendor)LinkedIn [source]SDRs/BDRs writing sales emails [source]
Bardeen
Source leads with our agentic web scraper, qualify them with AI and reach them with contact enrichment.
Lead generation & outreach$10/mo, $50/mo or $480/year plans listed. (checked on official site, Oct 15, 2026) [source]Google Sheets, Notion, Salesforce, HubSpot, Pipedrive [source][source]Sales teams sourcing and qualifying leads (site description) [source]
GoHighLevel
HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!
Lead generation & outreachStarter $97/mo ($970/yr); Unlimited $297/mo ($2,970/yr); 14-day trial. (checked on official site, Oct 15, 2026) [source]Salesforce, HubSpot, QuickBooks, Slack, Zoom, LinkedIn, Shopify [source][source]Marketing agencies ("built for growing agencies") [source]
Vendasta
Empower local businesses with an all-in-one AI workforce. Scale your agency or franchise with automated fulfillment, marketing, and sales tools in one place.
Lead generation & outreachStarter: $0 subscription with $99/mo wholesale minimum; higher plans listed. (checked on official site, Oct 15, 2026) [source]HubSpot, WordPress, QuickBooks, Clio, Outlook, Gmail, Microsoft Teams, Zoom, Google Meet, Salesforce, LinkedIn, Zapier, Shopify [source][source]Agencies and local-business partners serving SMBs [source]

Paid placements, if any, are labelled "Featured". They never change the data in a listing.

How we checked

We checked each listing against the vendor's official site on Oct 15, 2026: the site loads, the product exists, and we reviewed the pricing page where there is one. Prices are copied as the vendor states them, with a link to the source. Integrations are the ones named on the vendor's homepage or integrations page, so this list may be incomplete. "Best for" summarises the vendor's own stated audience. We have not tested these products hands-on. If something is unknown, we say so rather than guess.

Not yet listed (couldn't verify on the official site): ManyChat.

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